This study demonstrates enhancing user experience and distribution efficiency in coffee sales using design thinking.
General Background: Coffee is a vital commodity in Indonesia, yet local coffee bean sales remain limited despite substantial production. Specific Background: The challenges in the coffee industry include fluctuating prices, complex distribution channels, and limited access to broader markets for small-scale farmers. Knowledge Gap: Previous studies on coffee sales applications have primarily focused on usability testing, lacking comprehensive solutions for stock management, branding, and distribution efficiency. Aims: This study aims to design and develop a user-friendly application for coffee bean sales, MOWK’S COFFEE, using the Design Thinking methodology to enhance User Interface (UI) and User Experience (UX). Results: Through iterative processes of empathizing, defining, ideating, prototyping, and testing, the research produced a validated application prototype that significantly improved transaction ease, stock management, and distribution processes while enhancing user satisfaction. Novelty: Unlike prior research, this study integrates iterative user feedback into every design stage, addressing not only interface usability but also operational complexities in coffee supply chains. Implications: The findings demonstrate that applying Design Thinking to e-commerce applications can strengthen the sustainability of local coffee production by connecting farmers directly with consumers, reducing reliance on intermediaries, and potentially boosting income for coffee stakeholders.Highlight : Designing the UI and UX of a coffee bean sales application. Using the Design Thinking method to understand user needs. Improving local coffee distribution and user experience.
No takes yet. Share an insight, caveat, or question.
Kusumaningrum et al. (2025) studied this question.