This study shows contrasting views on technology's impact in hospitality, highlighting job displacement and efficiency concerns.
This study investigates the evolution of Employee 4.0 within the hospitality sector, focusing on professionals' experiences and perspectives on technology. While few professionals mentioned technology, those who did expressed concerns about potential job displacement and the impact of automation. This fear reflects a broader apprehension within the industry about the integration of advanced technologies and their implications for traditional roles and job security. Conversely, participants outside the hospitality sector viewed technology as an essential tool for success and growth, highlighting its benefits in enhancing efficiency, productivity, and customer satisfaction. These external perspectives underscore a contrast in how technology is perceived and embraced across different sectors. By analyzing these divergent viewpoints, the study provides valuable insights into the challenges and opportunities associated with Employee 4.0 in the hospitality industry. It highlights the need for targeted strategies to address the concerns of hospitality professionals, foster a positive attitude towards technological advancements, and ensure a balanced approach that leverages technology to enhance service quality while preserving the human touch that defines the industry. This comprehensive analysis contributes to the ongoing discourse on the future of work in the hospitality sector and offers practical recommendations for industry stakeholders to navigate the evolving landscape of Employee 4.0.
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Hall et al. (2025) studied this question.
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