Digital Transformation and Branding for Empowering the Creative Economy Based on Local Wisdom

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Quantitative analysis reveals how digital marketing and local wisdom enhance community empowerment programs.

Creative communication strategies significantly enhance digital participation in local communities, fostering engagement.
Brand personality and user-generated content positively influence the creative business image and appeal in marketplaces.
Utilizing interactive social media platforms strengthens community emotional connections to local products, driving loyalty.
Integrating local values into digital branding helps differentiate products, promoting a sustainable creative economy ecosystem.

Yusup et al. (2025) studied this question.

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