September 10, 2025ADI Bisnis Digital Interdisiplin Jurnal

Digitalization of Financial Literacy and Social Media as a Sustainable Economic Strategy in Food & Beverages

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Authors

HHHamdan HamdanUniversitas Kuningan ENEfa Ayu NabilaMahindra Group (India)RGReyhan Algiffary Gunawan

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Implication

Quantitative analysis reveals that financial literacy and digital marketing strengthen MSME resilience, indicating the role of social media engagement.

Key Points

Digital marketing engagement significantly influences the use of social media in MSMEs.
Creative communication strategies enhance brand personality, leading to better financial literacy outcomes.
The study involved 150 MSMEs in the food and beverage sector across Indonesia.
Findings confirm that digital literacy improves financial understanding for sustainable economic practices.

Cite This Study

Hamdan et al. (2025) studied this question.

synapsesocial.com/papers/68c240deb210217d6479c46d https://doi.org/10.34306/abdi.v6i1.1229

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Implication

Quantitative analysis reveals that financial literacy and digital marketing strengthen MSME resilience, indicating the role of social media engagement.

Digitalization of Financial Literacy and Social Media as a Sustainable Economic Strategy in Food & Beverages

Discussion

Member takes

Implication

Key Points

Cite This Study

Digitalization of Financial Literacy and Social Media as a Sustainable Economic Strategy in Food & Beverages

Discussion

Member takes

Implication

Key Points

Cite This Study

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