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September 10, 2025Scientific HorizonsOpen Access

The impact of digital platforms and artificial intelligence capabilities on product sales by small farms

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Authors

GMGaini MukhanovaGUGilash UashovAAAikun Kh. Akhmetzhanova

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Overview

Analysis reveals improved sales efficiency through digital platforms and AI for small farms, highlighting regional differences.

Key Points

  • The introduction of digital tools increased average sales by 27.3% and reduced intermediary costs by 18.6%.
  • A predictive model using machine learning achieved 87.4% accuracy for forecasting seasonal demand fluctuations.
  • Households utilizing a mix of digital platforms and demand forecasting saw the highest efficiency in sales.
  • Regional analysis showed significant variations in digital tool usage, with southern regions having 64.2% adoption versus 38.7% in northern areas.

Cite This Study

Mukhanova et al. (2025) studied this question.

synapsesocial.com/papers/68c2409bb210217d6479bfaahttps://doi.org/10.48077/scihor6.2025.129
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