September 10, 2025Scientific HorizonsOpen Access

Marketing strategies for the development of agricultural exports of Kazakhstan in world markets: Interregional comparative analysis

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The study reveals key features of marketing strategies to enhance Kazakhstan's agricultural exports.
In 2023, Kazakhstan exported 6.5 million tonnes of wheat, constituting 3.13% of global exports.
Comparative analysis of leading exporters shows effective strategies like branding and market adaptation.
Kazakhstan's involvement in the Eurasian Economic Union has notably doubled mutual trade since 2015.

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Comparative analysis reveals effective promotional tools for agricultural exports in Kazakhstan, highlighting the need for regional adaptation.

Ukubassova et al. (2025) studied this question.

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Comparative analysis reveals effective promotional tools for agricultural exports in Kazakhstan, highlighting the need for regional adaptation.