Exploration reveals cross-border integration boosts cultural value in online games and traditional chinese opera.
With the rapid development of China’s gaming industry, issues such as a lack of cultural value and insufficient innovation have become increasingly apparent. Traditional Chinese opera, as a national treasure, also faces the dual challenges of inheritance and development.In recent years, the cross-border integration between popular online games such as Honor of Kings, Genshin Impact, and Justice Online and Chinese opera has achieved remarkable results.Online games and traditional Chinese opera share commonalities and compatibility in aspects such as virtuality, narrative, and emotional resonance. The target audiences for traditional Chinese opera promotion and online gaming largely overlap, while the “going global” of games and opera mutually reinforce each other. Their cross-sector integration is gradually revealing strong potential for mutual empowerment. This paper takes the online game Justice Online as a case study. By examining the specific representation and dissemination effects of traditional Chinese opera within the game, as well as its empowerment of game operations, the study explores the integrated development of online games and traditional Chinese opera in the digital age. The research aims to establish a new paradigm for the collaborative development of the digital entertainment industry and traditional Chinese opera art, providing theoretical and practical insights for the creative transformation and innovative evolution of traditional Chinese opera in the digital era.
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Hongxuan et al. (2025) studied this question.
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