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September 10, 2025JUPE Jurnal Pendidikan MandalaOpen Access

The Influence of Social Media on Gen Z Consumer Behavior in E-Commerce

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Authors

JDJaviardi DimaMSMaria Magdalena Beatrice SogenCTClerinzia Gladista Tallo

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Overview

Descriptive analysis shows social media influences purchasing decisions in Gen Z, highlighting the role of promotional content and influencers.

Key Points

  • 86.6% of Gen Z students frequently use social media for e-commerce purchases, indicating strong engagement.
  • 70% of respondents often encounter promotional content on social media, shaping their buying behavior.
  • The study utilized a descriptive quantitative method, collecting data from 30 students through a closed-ended questionnaire.
  • Findings suggest engagement with trustworthy social media content significantly influences Gen Z purchasing decisions.

Cite This Study

Dima et al. (2025) studied this question.

synapsesocial.com/papers/68c2409bb210217d6479aedbhttps://doi.org/10.58258/jupe.v10i2.8796
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Role of Social Media Influencer Communication in Influencing the Attitudes and Consumer Behavior of Generation Z in Urban Areas2025
  2. 2The Influence of User-Generated Content (UGC) on Generation Z Purchase Decisions on E-Commerce Platforms2025
  3. 3“Buy Now or Be Left Behind!”: How Does Social Media Marketing, Celebrity Endorsement, Peer Pressure, and Testimonial Affect Online Impulse Buying Behaviour?2025
  4. 4Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies2025
  5. 5Motivation and Consumers’ Attitudes Mediate The Effect of Social Media toward Purchase Decisions on Generation Z via Market Place2025 · 1 citations