Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 10, 2025Jurnal Ilmiah Sosio AgribisOpen Access

Bisnis Makanan: Profil, Prospek, dan Harapan Konsumen (Studi Kasus Sentra Wisata Kuliner (SWK) Bratang Binangun Surabaya, Jawa Timur) Food Business: Profile, Prospects, and Consumer Expectations (Case Study of Bratang Binangun Culinary Tourism Center (SWK) Surabaya, East Java)

View Full Paper
Ask AI
Bookmark
Share

Authors

EAEllip Fauzan AdzimUniversity of Pembangunan Nasional Veteran Jawa TimurSHSyarif Imam HidayatUniversity of Pembangunan Nasional Veteran Jawa TimurDLDona Wahyuning LailyUniversity of Pembangunan Nasional Veteran Jawa Timur

Discussion

Loading...

Member takes

Implication

Case study reveals consumer expectations and market positioning for food and beverage categories, suggesting innovation is needed.

Key Points

  • SWK Bratang Binangun attracts visitors with its diverse food, focusing on cleanliness and affordability.
  • The food category holds a dominant position in the market with a relative market share of 1.67.
  • Consumer expectations emphasize quality, cleanliness, and menu innovation, impacting business strategies.
  • BCG analysis indicates the beverage category has high growth potential but needs improvement to enhance competitiveness.

Cite This Study

Adzim et al. (2025) studied this question.

synapsesocial.com/papers/68c2404eb210217d6479a799https://doi.org/10.30742/jisa25120254258
View Full Paper
Ask AI
Bookmark
Share