Green supply chain management practices and sustainable firm performance via green dynamic capacity and green entrepreneurial orientation (GEO) mediation of green innovation
Quantitative analysis reveals green dynamic capacity and green supply chain management boost sustainable performance, suggesting pathways for long-term sustainability.
Key Points
Green dynamic capacity and green supply chain management significantly enhance sustainable firm performance.
Green innovation mediates the relationship between green entrepreneurial orientation and long-term sustainability.
The study utilized a quantitative research design and structural equation modeling for data analysis.
Integration of green practices is critical for achieving sustainability in entrepreneurial ventures.