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September 10, 2025Journal of Social & Organizational Matters

Ethical PR Practices in The Digital Age: A Cross-Provincial Comparison in Pakistan

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Authors

HFHasan FarooqAAAyesha Ashfaq

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Overview

Qualitative analysis reveals ethical issues in digital public relations across Pakistan's provinces, suggesting the need for a national framework.

Key Points

  • Ethical challenges in digital communication include misinformation and political manipulation.
  • Eight interviews with PR officials across four provinces highlighted prevalent accountability issues.
  • The analysis underscores the influence of cultural and regional factors on public relations practices.
  • A uniform national framework is necessary to enhance ethical standards and accountability in digital PR.

Cite This Study

Farooq et al. (2025) studied this question.

synapsesocial.com/papers/68c23fc3b210217d6479836ehttps://doi.org/10.56976/jsom.v4i2.265
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Also Consider

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  5. 5Adoption and Impact of Artificial Intelligence in Public Relations: A Study of Public Sector Universities in Sindh, Pakistan2025