Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 10, 2025Jurnal Ilmiah Manajemen Kesatuan

Determining Marketing Performance Product Innovation and Digital Marketing

View Full Paper
Ask AI
Bookmark
Share

Authors

AMAsti MarlinaUniversitas Ibn Khaldun BogorLMLucky Hikmat MaulanaUniversitas Ibn Khaldun BogorHSHanif Zaidan SinagaSepuluh Nopember Institute of Technology

Discussion

Loading...

Member takes

Implication

Quantitative analysis shows product innovation enhances marketing performance in fashion MSMEs, highlighting social media's influence.

Key Points

  • Product innovation significantly boosts marketing performance, addressing consumer demands and market trends.
  • Research shows that 60% of marketing performance variance is influenced by product innovation and digital marketing.
  • Analysis utilized a questionnaire survey on 65 fashion MSMEs in Bogor City, focusing on their marketing strategies.
  • Integrating innovative product designs with effective social media marketing is essential for competitiveness.

Cite This Study

Marlina et al. (2025) studied this question.

synapsesocial.com/papers/68c23fc3b210217d6479812chttps://doi.org/10.37641/jimkes.v13i4.3431
View Full Paper
Ask AI
Bookmark
Share