The Impact of Digital Transformation on Corporate Greenwashing Behavior

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Analysis reveals digital transformation reduces greenwashing in firms, suggesting transparency and media scrutiny improve practices.

Digital transformation significantly reduces greenwashing by enhancing transparency and data management, leading to better corporate accountability.
Data from 998 Chinese listed companies indicate that larger companies and those with high financial leverage are more prone to greenwashing.
Higher environmental investments and female management are associated with reduced greenwashing, highlighting the importance of diverse leadership.
The study identifies regional differences, with digital transformation more effective in reducing greenwashing in Eastern and Central China.

Qun Zhou (2025) studied this question.

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