September 10, 2025

Artificial Intelligence in International Tourism

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AI enhances customer experience, with perceived accuracy and reliability shaping consumer trust and adoption.
Findings indicate that ease of use and emotional resonance of AI interactions significantly influence integration into tourism.
The study addresses gaps regarding the role of AI in overall industry operations beyond isolated technologies.
Research highlights the importance of sustainability and ethical implications associated with AI in the tourism sector.

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Systematic review identifies how AI affects customer experience and operational efficiency in tourism.

Maria Hamcerencu (2025) studied this question.

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