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September 10, 2025INJECT (Interdisciplinary Journal of Communication)Open Access

Leveraging Psychological Storytelling and LinkedIn Content Strategy for Brand Awareness in the Training Industry: A Case Study of Relasi Diri

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Authors

BNB NugrohoARAndre Noevi RahmantoLALikha Sari Anggreni

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Overview

Case study examines how LinkedIn content influences brand awareness and audience engagement in training, suggesting effective strategies.

Key Points

  • Effective LinkedIn content enhances brand awareness and audience trust for training organizations.
  • Relasi Diri increased organic engagement by integrating psychological storytelling and value-based messaging.
  • Research employed a qualitative case study approach, analyzing content and interactions on Relasi Diri's LinkedIn page.
  • Findings support utilizing LinkedIn to strengthen digital presence and build lasting audience relationships.

Cite This Study

Nugroho et al. (2025) studied this question.

synapsesocial.com/papers/68c23f1fb210217d647954e1https://doi.org/10.18326/inject.v10i2.4668
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