Planning, Innovation, Survival: Experience of Ukrainian Retail Business

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Analysis reveals how strategic innovation and financial stability help retail businesses, highlighting challenges in logistics and consumer behavior.

Retail businesses face significant challenges due to the russian military invasion, affecting their survival.
Key performance indicators, including profitability and liquidity, are crucial for maintaining competitiveness under threat.
Strategies like process automation and omnichannel business models are vital for adapting to new market realities.
Recommendations emphasize expanding digital sales channels and improving supply chain flexibility for long-term sustainability.

Bobyliev et al. (2025) studied this question.

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Analysis reveals how strategic innovation and financial stability help retail businesses, highlighting challenges in logistics and consumer behavior.