September 10, 2025Journal of Informatics Education and Research

Exploring the Influence of Fashion Influencer Attributes on Perceived Authenticity and Attitude Toward the Influencer: Implications for Purchase Intention

View Full Paper

Ask AI

Bookmark

Influencer attributes significantly impact perceived authenticity, affecting consumer purchase intention.
Survey data from 516 Indian consumers supports the model linking influencer attributes to purchase intention.
Analysis using PLS-SEM shows not all influencer attributes equally influence perceived authenticity.
Findings highlight implications for brands in selecting influencers based on key attributes.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Survey reveals influencer attributes influence perceived authenticity and attitude toward the influencer, suggesting brands should carefully select influencers.

Cite This Study

O.P. Gusai Vineeta (2025) studied this question.

synapsesocial.com/papers/68c23ed7b210217d6479416b https://doi.org/10.52783/jier.v5i3.3312

View Full Paper

Ask AI

Bookmark

Implication

Survey reveals influencer attributes influence perceived authenticity and attitude toward the influencer, suggesting brands should carefully select influencers.

Exploring the Influence of Fashion Influencer Attributes on Perceived Authenticity and Attitude Toward the Influencer: Implications for Purchase Intention

Key Points

Discussion

Implication

Cite This Study

Exploring the Influence of Fashion Influencer Attributes on Perceived Authenticity and Attitude Toward the Influencer: Implications for Purchase Intention

Key Points

Discussion

Implication

Cite This Study