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September 10, 2025Journal of Informatics Education and Research

Social media marketing on tourism development: A conceptual study

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Authors

NRNeha Rathi

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Overview

Conceptual study reports social media marketing impacts on tourism development in India, suggesting collaboration to boost effectiveness.

Key Points

  • Social media marketing significantly boosts tourism development and customer satisfaction in India.
  • The study highlights effective tactics through platforms like Facebook, Twitter, and Snapchat in tourism promotion.
  • Qualitative research methods were used to analyze social media marketing strategies in the travel industry.
  • Collaboration between central and state governments is crucial for promoting sustainable tourism growth.

Cite This Study

Neha Rathi (2025) studied this question.

synapsesocial.com/papers/68c23ed7b210217d6479409ahttps://doi.org/10.52783/jier.v5i3.3299
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