The imperatives of social media entrepreneurship for employment generation and cybercrime reduction among youths in Nigeria

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Descriptive survey research reveals social media enhances employment opportunities and reduces cybercrime in Nigeria's youth.

Social media significantly improves youths' livelihoods and market understanding, leading to employment generation.
About 78.9% of respondents agreed that social media increases sales and knowledge relevant to entrepreneurship.
Of 384 youths surveyed, only some showed awareness of social media's entrepreneurial potentials, indicating a need for awareness.
The study utilized a multi-stage sampling technique involving youths aged 18 to 29 years, confirming the necessity of targeted outreach.

Odoyi et al. (2025) studied this question.

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View Full Paper

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Authors

Descriptive survey research reveals social media enhances employment opportunities and reduces cybercrime in Nigeria's youth.

Social media significantly improves youths' livelihoods and market understanding, leading to employment generation.
About 78.9% of respondents agreed that social media increases sales and knowledge relevant to entrepreneurship.
Of 384 youths surveyed, only some showed awareness of social media's entrepreneurial potentials, indicating a need for awareness.
The study utilized a multi-stage sampling technique involving youths aged 18 to 29 years, confirming the necessity of targeted outreach.

Odoyi et al. (2025) studied this question.

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