Qualitative analysis uncovers how coffee shops balance profitability with environmental and social responsibilities.
Key Points
Implementing a triple layered business model canvas leads to enhanced sustainability and profitability.
Economic benefits arise from revenue diversification and resource management practices observed in local coffee shops.
Qualitative methods, including interviews and observations, provide insights into effective sustainability strategies used by coffee shops.
Findings suggest broader sustainability transformations are achievable with the TLBMC approach, although the study's urban context limits generalizability.