The Effect of Price and Product Quality on Customer Buying Interest in Tea Flora Products in the Bulak Banteng Area, North Surabaya

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Price and product quality significantly influence purchase intention for Teh Flora products.
A survey with a 4-point Likert scale was conducted among 120 respondents in Bulak Banteng.
The analysis used normality testing via the Kolmogorov-Smirnov test with significance at 0.05.
Findings suggest understanding consumer preferences could enhance market strategy for iced tea.

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Quantitative analysis reveals significant effects of price and product quality on purchase intention in the Bulak Banteng area.

Rachmawati et al. (2025) studied this question.

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