GeoGebra with augmented reality as a tool for teaching mathematics in the training of specialists in the field of management and administration

The rapid development of digital technologies and the growing demand for practice-oriented education have led to a rethinking of approaches to mathematics teaching, especially in training future specialists in the field of management and administration. Mathematical knowledge plays a key role in economic and financial decision-making, requiring a deep understanding of spatial relationships, analytical structures, and quantitative dependencies. However, students in higher education often struggle with abstract mathematical concepts, which affects their motivation and professional self-identification. This study explores the potential of the GeoGebra software environment with augmented reality (AR) as a modern tool for enhancing mathematics learning among students of financial and economic specialties. It includes a theoretical review of international literature on AR technologies in education and an experimental test involving students majoring in “Finance, Banking, Insurance, and Stock Market”. The experimental group used the GeoGebra 3D Calculator with AR to solve geometric, algebraic, and financial math problems, while the control group applied traditional methods. The results revealed improved spatial understanding, increased motivation, and better academic performance among students using AR-based visualizations. Additionally, project-based learning activities with GeoGebra AR helped link mathematical theory to real-world financial applications. The study confirms the effectiveness of integrating GeoGebra AR into higher education mathematics curricula and provides methodological recommendations. This approach enhances mathematical training quality and supports the development of digital skills and professional competencies of future specialists in the field of management and administration.