Brains, Bond, and Belief: What Sustains Gen Z’s Use of AI Assistants

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Research shows trust enhances sustained use of AI assistants among Gen Z, highlighting anthropomorphism and perceived intelligence.

The intention to continue using AI assistants is significantly predicted by trust in AI.
Anthropomorphism and perceived intelligence enhance trust, affecting AI usage among Gen Z.
The study uses partial least squares structural equation modeling to analyze survey data.
Findings suggest trust is crucial for linking user perceptions and long-term AI adoption.

Sweety Das (2025) studied this question.

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