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September 10, 2025International Journal of Economics, Accounting, and Management

The Influence of Perceived Value on Purchase Intention Through Brand Image at Kambaniru Beach Hotel & Resort, East Sumba

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Authors

TLTheresia Silvie Lena LebaHGHananiel M. Gunawan

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Overview

Observational analysis of perceived value effects on purchase intention in consumers at Kambaniru Hotel, indicating brand image enhancement.

Key Points

  • Increased brand image positively influences purchase intention regarding the Kambaniru Hotel in East Sumba.
  • Key findings show social status impacts brand image, significantly boosting potential consumer interest.
  • Data was collected using non-probability sampling targeting guests who stayed at the Kambaniru Hotel during October 2024.
  • Results highlight the importance of perceived value in shaping consumer behavior within a hotel context.

Cite This Study

Leba et al. (2025) studied this question.

synapsesocial.com/papers/68c23e94b210217d64792736https://doi.org/10.60076/ijeam.v2i2.1426
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