This research shows eco-friendly factors and Islamic religiosity affect sustainable consumption among Muslim women, suggesting environmental values drive purchasing decisions.
Key Points
Sustainable consumption is significantly influenced by eco-friendly factors, enhancing purchasing behaviors.
Environmental concern and awareness are key drivers in promoting sustainable consumption behavior.
Data collected from 218 Muslim women in Indonesia via structured questionnaires supports the findings.
The study suggests that focusing on environmental values may be more effective than relying solely on religious beliefs.