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September 10, 2025Journal of Informatics Education and Research

The Role of Artificial Intelligence in Driving Synergies Between HR, Financial Planning, and Digital Marketing

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Authors

NVNarasimharao VallabhuGRG.S.N. RajuDVD. Vijayalakshmi

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Overview

This analysis explores how AI improves HR, financial planning, and digital marketing, suggesting increased synergy through integrated data platforms.

Key Points

  • AI enhances efficiency and decision-making across HR, financial planning, and digital marketing.
  • AI-driven approaches improve talent acquisition in HR and forecasting in financial planning, resulting in cohesive operations.
  • Predictive analytics and real-time insights enable cross-functional collaboration and agile responses in all departments.
  • Interdepartmental synergies created through AI contribute to sustainable competitive advantage in the digital age.

Cite This Study

Vallabhu et al. (2025) studied this question.

synapsesocial.com/papers/68c23e4fb210217d64791f58https://doi.org/10.52783/jier.v5i3.3334
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