September 10, 2025Frontiers in CommunicationOpen Access

Marinyo as a medium of traditional communication in the digital era: hybridization, opinion leadership, and cultural sustainability in Ambonese society

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Ethnographic analysis reveals hybridization of marinyo in digital media, suggesting its vital role in cultural sustainability.

Findings demonstrate that marinyo's cultural legitimacy influences its ability to adapt to digital technologies.
The study identifies two hybridization patterns: divergent and convergent, shaping communication dynamics.
Ethnographic methods were used, including in-depth interviews with diverse indigenous communities in Ambon.
This research underscores the importance of traditional communication systems in the face of digital media expansion.

Latuheru et al. (2025) studied this question.

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