Quantitative survey identifies significant effects of resourcefulness and digital pivoting on start-up resilience, implying necessity for adaptive strategies.
Key Points
Resourcefulness, market responsiveness, and digital pivoting positively influence start-up resilience post-crisis, with digital pivoting being the most significant factor.
The analysis revealed that 210 start-up founders in Indonesia identified crucial strategies for navigating post-crisis challenges.
Data analysis was conducted through multiple linear regression using SPSS, providing deep insights into start-up dynamics post-pandemic.
These findings suggest that enhancing dynamic capabilities and embracing digital transformation are vital for building start-up adaptability in uncertain environments.