Digital Empowerment in Rural Villages: Unraveling MSEs' Path to Technological Readiness and Sustainability

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Mixed-method analysis shows digital readiness factors for MSEs in rural areas, highlighting challenges for sustainability.

Many rural MSEs have basic digital readiness, but some lag in technology use and motivation for adoption.
Findings reveal challenges related to social capital and knowledge-based capabilities affecting digital readiness.
The study uses a mixed-method approach, combining systematic literature reviews and interviews with 24 business participants.
Collaboration among governments, educational institutions, and MSEs is essential to enhance digital readiness and competitiveness.

Susanti et al. (2025) studied this question.

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