September 10, 2025Medicine TodayOpen Access

Leveraging Social Media for COVID-19 Vaccine Uptake in Urban Dhaka: A Public Sector Management Perspective

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Qualitative analysis highlights social media's effect on vaccine uptake in Dhaka, suggesting improved public health strategies.

Social media facilitated increased vaccine registration in Dhaka, despite challenges like digital marginalization.
The 'Tika Dibo' campaign effectively used Facebook and YouTube to raise awareness and educate the community.
Qualitative study spans from January 2021 to December 2022, revealing strategic constraints in outreach efforts.
Inclusive strategies and timely data monitoring are critical for effective public health campaigns in urban settings.

Duti et al. (2025) studied this question.

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