Quantitative analysis reveals that tourism experience and environmental beliefs enhance ecotourism destination loyalty, indicating a need for sustainable tourism strategies.
Key Points
Tourism experience significantly impacts ecotourism destination loyalty, encouraging more visits to natural environments.
Environmental beliefs also play a crucial role in fostering loyalty among ecotourism visitors, creating a bond with the destination.
A total of 280 tourist responses were collected using convenience sampling, highlighting diverse tourist perspectives on ecotourism.
Findings suggest that effective management of local resources is vital for the growth and sustainability of ecotourism sites.