Research on the Private Domain Traffic Reshaping Green Agricultural Product Buying Intention

This study aims to explore the internal mechanism and pathways through which private domain traffic influences consumers' buying intention for green agricultural products, based on the Stimulus-Organism-Response (SOR) theoretical framework. Through a literature review methodology, the characteristics of private domain traffic, the attributes of green agricultural products, and their relationship with consumers` buying intention are systematically analyzed. The research finds that private domain traffic effectively enhances consumers' buying intention for green agricultural products and aids brand growth through key pathways such as strengthening consumer trust, enhancing consumer cognition, and bridging consumer relationships. The results indicate that private domain traffic holds significant application potential in the green agricultural product e-commerce sector, providing valuable references for relevant enterprises in formulating marketing strategies.