September 10, 2025SystemsOpen Access

Factors Influencing Generative AI Usage Intention in China: Extending the Acceptance–Avoidance Framework with Perceived AI Literacy

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Survey analysis shows perceived AI literacy impacts generative AI usage intention in China, highlighting acceptance–avoidance dynamics.

The model explains 51.6% of the variance in generative AI usage intention, indicating its effectiveness.
Perceived AI literacy is the strongest predictor of usage intention with a significant impact on other variables.
Structural equation modeling and artificial neural networks validated the model based on 583 responses from China.
Perceived AI literacy mitigates perceived threats, suggesting pathways for enhancing AI acceptance.

Liu et al. (2025) studied this question.

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