September 10, 2025International Journal of Irrigation and Agricultural Development (IJIRAD)

Determinants of Choice of Marketing Channels Among Smallholder Irrigated Tomato Farmers in the Kassena-Nankana Municipality of Ghana

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Authors

GIGaniu Issah SASylvester Nsobire Ayambila DEDennis Sedem Ehiakpor

Discussion

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Implication

Observational analysis identified key factors influencing marketing channel choices among smallholder farmers in Kassena-Nankana, suggesting improved market information access.

Key Points

The analysis reveals that access to market information significantly improves the choice of marketing channels for farmers.
Among the 172 tomato farmers surveyed, 26.74% sold to wholesalers, highlighting diverse options for market access.
Using a multinomial logit model, the study analyzes various factors influencing the selection of marketing channels.
Improving access to certified seeds and strengthening farmer organizations may enhance marketing choices for smallholder farmers.

Cite This Study

Issah et al. (2022) studied this question.

synapsesocial.com/papers/68c23dc5b210217d6478efc5 https://doi.org/10.47762/2022.964x.104

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Implication

Observational analysis identified key factors influencing marketing channel choices among smallholder farmers in Kassena-Nankana, suggesting improved market information access.

Determinants of Choice of Marketing Channels Among Smallholder Irrigated Tomato Farmers in the Kassena-Nankana Municipality of Ghana

Discussion

Member takes

Implication

Key Points

Cite This Study

Determinants of Choice of Marketing Channels Among Smallholder Irrigated Tomato Farmers in the Kassena-Nankana Municipality of Ghana

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider