September 10, 2025

Influence of Brand Trust, Brand Image and Brand Parity on Purchase Intent of Product Brands Among Its Consumers

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Brand trust, brand image, and brand parity significantly influence purchase intent among consumers.
Adopting a quantitative method using PLS-SEM, the study engaged 300 consumers to analyze brand relationships.
Dabur’s market resilience is bolstered by strong brand trust and image among its consumer base.
The findings emphasize the need for brand managers to enhance purchase intent strategies in competitive markets.

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Implication

Empirical analysis finds brand trust and image significantly influence purchase intent for Dabur brands, suggesting actionable insights for marketers.

Cite This Study

Singh et al. (2022) studied this question.

synapsesocial.com/papers/68c23dc5b210217d6478ef2a https://doi.org/10.63825/0wxhb260

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Implication

Empirical analysis finds brand trust and image significantly influence purchase intent for Dabur brands, suggesting actionable insights for marketers.

Influence of Brand Trust, Brand Image and Brand Parity on Purchase Intent of Product Brands Among Its Consumers

Key Points

Discussion

Implication

Cite This Study

Influence of Brand Trust, Brand Image and Brand Parity on Purchase Intent of Product Brands Among Its Consumers

Key Points

Discussion

Implication

Cite This Study

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Also Consider