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September 10, 2025Pakistan journal of commerce and social sciencesOpen Access

Corporate Social Responsibility and Ambidextrous Green Innovation: The Role of Green Creativity as Mediator

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Authors

MAMd. Alauddin

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Overview

This study shows CSR influences green creativity and ambidextrous green innovation, indicating their interconnected role.

Key Points

  • CSR directly affects both green exploitation and exploration, enhancing overall green innovation.
  • Green creativity is mediated by CSR, significantly linking CSR initiatives to innovations in green exploration.
  • Data from 220 manufacturing firms provide the basis for utilizing covariance-based SEM for analysis.
  • Businesses need to prioritize CSR improvements to boost green creativity and subsequent innovation efforts.

Cite This Study

Md. Alauddin (2023) studied this question.

synapsesocial.com/papers/68c23dc5b210217d6478eb0fhttps://doi.org/10.64534/commer.2023.076
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