September 10, 2025

Social Media Marketing Strategies and Their Influence on Online Shopping Carts in India

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This analysis reveals how social media marketing strategies influence consumer behaviors and cart abandonment in India.

Social media marketing strategies significantly enhance online shopping cart performance in India, lowering cart abandonment.
The study highlights that higher trust and brand loyalty are fostered through strategic use of platforms like Facebook and Instagram.
Analysis includes secondary data focusing on customer awareness and participation in influencing purchase intentions.
Successful integration of social media with e-commerce supports consumer trust and improves engagement across digital platforms.

Manuel et al. (2016) studied this question.

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