From Compliment to Insult: The Misuse of ‘Slay’ in the Indonesian Tiktok Community to Deride Feminine Boys

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TikTok users in Indonesia and the West differ sharply in their understanding of the term 'slay', leading to cultural misunderstandings.
In Western TikTok, 'slay' functions as a compliment, whereas in Indonesia it is often a derisive term targeting feminized boys.
A qualitative approach, particularly content analysis, was used to explore the evolution of slang in different cultural contexts.
By examining socio-pragmatic and semantic change theories, the study highlights the adaptation of English slang across diverse regions.

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This study analyzes how slang terms like ‘slay’ are interpreted differently in various cultures, suggesting significant socio-pragmatic implications.

Reyhan et al. (2025) studied this question.

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This study analyzes how slang terms like ‘slay’ are interpreted differently in various cultures, suggesting significant socio-pragmatic implications.