Relationship of Motivational and Social Factors with Entrepreneurial Intentions

Global interest is increasingly moving away from traditional business models and gravitating toward entrepreneurship as a means of gaining a competitive edge. Individuals with creative and innovative mindsets launch new ventures by tapping into emerging or underutilized resources, generating returns in the form of wealth, recognition, and reputation, and are ultimately recognized as “entrepreneurs.” The process they engage in is known as “entrepreneurship.” This concept is crucial for driving economic growth and reducing unemployment by uncovering new opportunities and creating jobs. Therefore, it becomes essential to examine the factors that either support or hinder an individual's journey into entrepreneurship. Based on existing literature, it is evident that certain key elements particularly motivational and social influencesccan either inspire or deter someone from becoming an entrepreneur. This study aims to explore how these motivational and social factors impact entrepreneurial intentions within the context of Pakistan.