September 10, 2025Oshada.

Mobile Health Campaigns and Changes in Clean and Healthy Living Behavior (PHBS) in the Community

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Quantitative analysis reveals significant improvements in PHBS behavior through mobile health campaigns, suggesting effective health promotion.

Exposure to mobile health campaigns leads to significant changes in clean and healthy living behavior.
The highest correlation values were found for content quality (r = 0.47) and exposure score (r = 0.521).
Data were collected from 385 respondents aged 18–50 in urban and semi-urban areas using a Likert-scale questionnaire.
High-quality mHealth campaigns explain 27.1% of variation in PHBS behavior, highlighting the need for evidence-based strategies.

Hasnidar et al. (2025) studied this question.

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Quantitative analysis reveals significant improvements in PHBS behavior through mobile health campaigns, suggesting effective health promotion.