September 10, 2025AgricultureOpen Access

Farmers’ Attitudes Towards the Diversification of Agricultural Sustainable Production in Tourism in Vojvodina Province (Republic of Serbia)

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Diversification potential improves economic performance for farmers, suggesting a path to sustainability.
Results indicate that average monthly income of farmers is €1350, influencing their attitudes towards diversification.
Factor analysis identified four drivers: motivation, resources, market conditions, and accessibility for agricultural diversification.
Prevailing traditional farmer identity may limit adaptation, highlighting the need for identity evolution within rural communities.

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Analysis of economic factors and farmers' identity reveals challenges in agricultural diversification.

Paunić et al. (2025) studied this question.

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