The Strategy of Personnel Management of an Enterprise in the Conditions of European Integration as a Factor in Increasing its Competitiveness

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Analysis reveals how effective HR strategy improves competitiveness in Ukrainian enterprises, highlighting European integration standards.

Human capital is crucial for competitive advantages, emphasizing the role of effective HR management.
The proposed HR strategy aims for a 15-20% increase in labor productivity during the medium term.
Implementation involves four stages: diagnostics, design, implementation, and monitoring for adaptations.
The study exposes a gap in the integration of European HR standards into Ukrainian corporate strategies.

Мохненко et al. (2025) studied this question.

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Analysis reveals how effective HR strategy improves competitiveness in Ukrainian enterprises, highlighting European integration standards.