The development of community products using design thinking based on cultural heritage: A case study of Kamphaeng Phet Province, Thailand

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Case study reveals high tourist satisfaction with community products, pointing to effective design thinking use and cultural heritage integration.

Community products based on cultural heritage led to high tourist satisfaction, indicating effective development strategies.
The study assessed 100 tourists, measuring satisfaction across five aspects, showing strong connections to cultural heritage.
Using design thinking methods facilitated the development of the community products linked to local cultural heritage effectively.
Results highlight the importance of blending tourism with cultural heritage, suggesting future research directions.

Narongwit et al. (2025) studied this question.

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Case study reveals high tourist satisfaction with community products, pointing to effective design thinking use and cultural heritage integration.