September 10, 2025Business InformOpen Access

Analysis of Psychological Techniques in Marketing: How Product Presentation Influences the Customer

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Product presentation significantly influences consumer behavior, fostering emotional connections with brands.
Effective psychological techniques, such as FOMO and social proof, enhance customer engagement and purchasing decisions.
The analysis highlights ethical considerations in marketing, emphasizing transparency and the line between persuasion and manipulation.
Psychological insights are essential for developing successful communication campaigns that resonate with target audiences.

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Analysis reveals how product presentation and emotional connections influence consumer behavior, suggesting effective marketing strategies.

Nosach et al. (2025) studied this question.

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Analysis reveals how product presentation and emotional connections influence consumer behavior, suggesting effective marketing strategies.