Does Education Level Influence the Uptake of Improved Indigenous Chicken? A Case of Poultry Farmers in Konoin Sub-County, Bomet County, Kenya

This study aimed to determine influence of education level on uptake of improved indigenous chicken among poultry farmers in Konoin Sub-county, Bomet County, Kenya. The study employed a descriptive survey design, and a sample of 150 farmers was surveyed using questionnaires. The formula N≥104+8m was used to determine the sample size of 136 participants. The sample size was increased by 10%, giving a total sample size of 150 farmers to maximise accuracy and take care of non-response. Systematic sampling was used to select the sampled farmers from a list of poultry farmers. Data was analysed using frequencies, percentages, and multiple linear regression. The findings show a strong consensus that higher education significantly enhances farmers’ ability to plan, interpret information, schedule activities, and apply inputs effectively. Poultry marketing significantly influenced improved indigenous chicken uptake with a p-value of 0.000. The study concludes that education level statistically significantly influences improved indigenous chicken uptake among poultry farmers. The study recommends that the Government of Kenya and Non-Governmental Organisations should support farmers with training, simplified resources, peer mentorship, and seasonal guidance to promote practical IIC uptake across all education levels.