September 10, 2025Open Access

Politeness and Persuasion in Digital Health: A Multimodal Pragmatic Study of Mobile Health Applications

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Empathy is crucial in mobile health design, using positive politeness to foster user trust and reduce anxiety.
Urgency can conflict with politeness, risking user disengagement if messaging strategies are overly direct.
Multimodal strategies, including visual elements, enhance users' emotional connection and overall experience.
Effective communication in mHealth relies on both linguistic techniques and multimodal cues to ensure usability.

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This pragmatic analysis explores how politeness and multimodal features influence user engagement and perceptions in mobile health applications.

Ehsan et al. (2025) studied this question.

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This pragmatic analysis explores how politeness and multimodal features influence user engagement and perceptions in mobile health applications.