September 10, 2025International Journal of Economics Development Research (IJEDR)Open Access

Economic and Social Drivers of Imported Halal Skincare Purchases Among Urban Generation Z Consumers

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Brand image significantly affects behavioral intention, enhancing the likelihood of purchase among consumers.
Brand trust positively impacts purchase intention, underscoring its importance in the halal skincare market.
Price has a positive but non-significant effect on behavioral intention, suggesting it may not be a decisive factor.
Attitude and religiosity do not significantly influence behavioral intention to purchase halal skincare products.

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Implication

Descriptive analysis shows brand image and trust significantly influence purchase intention in Gen Z, indicating marketing strategies should focus on these areas.

Cite This Study

Syaefulloh et al. (2025) studied this question.

synapsesocial.com/papers/68c23caeb210217d6478a8f7 https://doi.org/10.37385/ijedr.v6i3.8122

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Implication

Descriptive analysis shows brand image and trust significantly influence purchase intention in Gen Z, indicating marketing strategies should focus on these areas.

Economic and Social Drivers of Imported Halal Skincare Purchases Among Urban Generation Z Consumers

Key Points

Discussion

Implication

Cite This Study

Economic and Social Drivers of Imported Halal Skincare Purchases Among Urban Generation Z Consumers

Key Points

Discussion

Implication

Cite This Study