September 10, 2025Journal of Economics Finance and Management StudiesOpen Access

The Via Francigena: A Strategic Model for Territorial Marketing and Culture Development

View Full Paper

Ask AI

Bookmark

Sustainable tourism offers new opportunities for local economic growth, particularly through collaborative models.
Public-private partnerships are highlighted as key facilitators in developing sustainable tourism initiatives.
Territorial marketing and destination management are essential strategies for enhancing cultural heritage.
Experiential tourism linked to the slow movement is crucial for promoting cultural and landscape assets.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Case study reveals how sustainable tourism and territorial marketing can enhance cultural heritage, suggesting collaborative models for local development.

Cite This Study

Monica Grasso (2025) studied this question.

synapsesocial.com/papers/68c23caeb210217d6478a5ca https://doi.org/10.47191/jefms/v8-i9-04

View Full Paper

Ask AI

Bookmark

Implication

Case study reveals how sustainable tourism and territorial marketing can enhance cultural heritage, suggesting collaborative models for local development.

The Via Francigena: A Strategic Model for Territorial Marketing and Culture Development

Key Points

Discussion

Implication

Cite This Study

The Via Francigena: A Strategic Model for Territorial Marketing and Culture Development

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider