Seeds of Transformation: Assessing Farmers' Preferences and Intentions for Improving Agricultural Water‐Saving Irrigation Facilities

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Farmers exhibit a strong willingness-to-pay of 2877.3 CNY per hectare per year for water-saving irrigation facilities.
Significant heterogeneity in preferences reveals important factors like land quality impacting farmers' decisions.
This study employs a choice experiment approach based on the extended theory of planned behaviour to analyze farmer intentions.
Results may refine programs that promote water-saving irrigation facilities, indicating a need for targeted policy development.

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Choice experiment measures farmers' willingness-to-pay for water-saving irrigation facilities, suggesting robust policy implications.

Mu et al. (2025) studied this question.

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