Digitalization and international markets: integrating intellectual capital, big data analytic capability and digital business and marketing capability

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Discussion

Survey analysis reveals digitalization enhances intellectual capital and analytics, suggesting better international performance in MNEs.

Digitalization significantly enhances international performance in multinational enterprises.
Vicarious learning and learning orientation are crucial antecedents of digitalization, impacting other capabilities.
The study employs cross-sectional survey data from 137 Taiwanese firms using structural equation modeling.
Results emphasize the importance of digital business and marketing capability as a mediator in driving performance.

Lee et al. (2025) studied this question.

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